商务沟通作业

HENAN UNIVERSITY OF TECHNOLOGY

河南工业大学

Bachelor of Management Assignment Cover 工商管理学士学位课程

作业封面

MODULE CODE AND NAME

科目代码及名称

Module Code 科目代码： B3_______________ Module Name科目名称： 商务沟通 Lecturer 讲师： 李娜 Section Code专业班级： 国际会计0903 Student ID 学生证号码： 200948990309 Student Name学生姓名： 刘昭烨

Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.

声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。

Signature 签名：

Lecturer Comments 讲师评语 Score 分数： Receive Date Year/Month/Day 收到日期：

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Content

Part One:This is an introduction of research methods, the object of study, research

conclusion, etc.

Part Two: This is the comparative analysis of Chinese generation Y’s value problem.

Based on some Chinese characteristic social phenomenon and young people's behaviour analysis concluded that some targeted conclusion.

·“Do you choose your spouse without anybody`s opinions?”Chinese Generation Y`s Concept of Marriage.

·\·The Generation Y’s Careers and Jobs.

·“One meets its destiny on the road he takes to avoid it.”The Belief of Chinese

Generation Y.

·Ideas and Opinions of Chinese Characteristics

Part Three: This is the conclusion of the final analysis reports.

Part Four: This is the definition of about current recruitment problems in a memo. ·The New Generation Young Employees with Different Needs and Thoughts. Part Five: This are solutions for the current problem. ·Recruitment Methods of Tracking Mode ·Identify the Behaviour of the Interview ·Applicant's Housing Problems

·The Employees' Rights and Consciousness ·Conclusion

Part Six: APPENDIX-Questionnaire Part Seven: References

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Reckoning with Chinese Gen Y :Chinese Generation Y is the Generation of “Seeking

differences while keeping common ground.”

Introduction

If Chinese generation Y is becoming Westernize, this article analyses it through combining questionnaire with the present China's reality, the main analysis involving marriage, work, faith and attitude of treating society and family. Combining with the definition of young generation of both Chinese and western, the object of this investigation (some the characteristics of object are in the figure one shown) is post-1980 generation and the young people who were post-1990. This article gets a conclusion through statistics and comparative analysis that is Chinese generation Y is the generation of \differences while keeping common ground\Y although looking for change, but in some old and inherent idea they didn't happen too big change, or just showing them in some new ways. Figure one

Age group ratio80.00p.00`.00P.00@.000.00 .00.00%0.00?fore 19901990 and after25.00u.00?.00p.00`.00P.00@.001.250.00 .00.00%0.00%MaleFemale68.75%Gender raito

“Do you choose your spouse without anybody`s opinions?”Chinese Generation Y`s

Concept of Marriage.

In China, popular time of free love is far less than western, and according to the current situation, although young people have totally independent spouse choice rights, but it is still hard to ignore the influence of parents. Through the survey (results shown in figure two) can see 69 percent of people expressed that they will consider parents’ feeling, about 28 percent of people said they should listen to parents' ideas, no matter the 28% of people in finally decided whether be affected indeed by parents, but can be sure that 97 percent of the people think that their marriage should have parents' participation, not just his personal will. Such effects can be roughly classified into three aspects, many young people think that parents' advice have to be listened, if parents think can be, they can think can be; The further situation is similar to connections through marriages, parents looking for good object within the scope of the equal families, this kind of

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phenomenon in officials family and merchant family is especially evident, and generally speaking, these young people can also realize the benefits of this arrangement, so a lot of people are willing to accept it; While in China's vast rural areas and counties, more prominent situation is that parents choose relatives and friends’ children for their own children in the locals, even though the two children work or study all is not local, but they have to sustain their familys’ interests in the local, they still need to be returned to their parents to accomplish their marriage. Figure two

Do you were effected by your parents?Just somesuggestions28%No3%Yes69%YesJust some suggestionsNo

\

One-child can be say that is the most difference in China and western family, the investigation objects (results show in figure three) are also most one-child. One-child obviously will produce phenomenon which dependence to parents(the survey results in figure three) are strong, and hard to develop the spirit of collaboration and competitive consciousness in the growth process. Through the survey results we can see only the 37.5% people feel very independent. In western young people, they choose their life path by themselves, parents played only subsidiary role in their growth process, so when many young people in China in more than 20 years old are still need their parents to consider their road after, the young in western will depend on their own instincts and ideas to find their own life world. Figure three

Do you have brothers or sisters?Do you rely on your parents everthing?75.00?.00p.00`.00P.00@.000.00 .00.00%0.00%Only-childNot only-child25.00`.00P.007.50@.000.00 .00.00%0.00V.25%6.25%Very independentrelying on insomethingListen to parentseverything - 4 -

The Generation Y’s Careers and Jobs.

In the current rapid development of China, it has a special group compared with western countries, peasant workers is. Very old in the past the peasant-workers mainly made up by home husband from poor countryside, they entered the city, to make money at all costs for their children and wife can have a more prosperous life. Now the times are different, the younger generation of peasant-workers came into the city, they don't have much constraint from family, so they are not only to make money, but in order to be able to enjoy the beautiful city life and chase the opportunity of settling in the city.

Born and raised in the city, the child can be roughly divided into two parts, one part make continuous efforts (results in figure four display) in order to pursue their love careers, some of them don’t have too clear objectives, they just rely on their parents arranging to find a decent and comfortable job. We see from the statistical results, more people choose to devote themselves to their own careers, this is all foreseeable, Chinese have always lack of security for life, so they require constant efforts to maintain their own life. But from another perspective, when choosing their most happy desire, careers will no longer is the most important. Figure four

Do you will exhaust you painstaking efforts for careers?68.75p.00`.00P.00@.000.00 .00%6.25.00%0.00%Yes,I doThere is no rushJust make efforts0.00%My parents arehealth long timeI will havebrilliantachievementsMy children can besuccessful25.00p.00`.00P.00@.000.00 .00.00%3.131.25%What is your most happy desire?65.62% “One meets its destiny on the road he takes to avoid it.”The Belief of Chinese

Generation Y.

The Chinese people who have religious beliefs are in the minority and the young people are more so, so in statistical results (in figure five) show that no family is belief in a religion, so we can say respondents have not been effected by religion's influence in the growth process. But when it comes to the fate of whether to believe that 87.5% people more or less believe destiny. Believe in fate, this is a Chinese very old kind of emotion, since ancient times China has a fortune-telling this subject, although Chinese generation Y have a

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modern life, but the destiny is still a primitive force revered in their heart. Figure five

The religion emotion in your familyDo you believe the destiny?NO81.25%Never believe it12.50%So so18.75%Combine with destinyand acts of mine81.25%Very strong0.00?lieve in deeply6.25%0.00.00 .000.00@.00P.00`.00p.00?.00?.00%0.00.0020.0030.0040.0050.0060.0070.0080.0090.00%%%%%%%%% Ideas and Opinions of Chinese Characteristics

As is known to all, Chinese think interpersonal relationship is very important in the capital. The Chinese generation Y also inherited this view, in this survey (results show the object in figure six) respondents, about the first option \out to depend on a friend outside.\was approved more than 90% people, thus the traditional Chinese customs idea are very strong, it is very differential from what western emphasizes depending on personal efforts to successes. But we see from another question answers situation, the statistical results can also be evidenced by China's young people think that harmonious mentality and interpersonal relationship is very important, because there are 81.25% people choose the \favors and humiliations with composure\Figure six

Are friends important?How do you show yourself in life?100.00?.00?.00p.00`.00P.00@.000.00 .00.00%0.00%Very important9.37%So so0.00%Just as wellLet it be,56.25?.63%Both favors andhumiliationswith composure,25.00%Show yourselfthorough, 18.75% Conclusion

Undeniable, Chinese generation Y are quietly changing, they or are becoming or is in pursuit of personality independence and freedom of thought, but Chinese generation Y still keep the traditional Chinese

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concept, golden mean and harmonious, pay attention to interpersonal relationship and family relations, in a way, they are still restrained and low-key generation. A western observers think that as Chinese generation Y become backbone power in the future, they will fall in concept conflict of maintaining collective harmony and watering down class authoritative, but just like this article title said, “Seeking differences while keeping common ground” itself purpose is in maintaining common interests also seeking different sounds and creativity, this is actually the purpose and the nature of harmony, also is Chinese ideological basis of progressive reform and progress.

MEMO

DATE: June 3,2011 TO: Forrest Blain FROM: Liu Zhaoye

SUBJECT: Recruiting more suitable and more loyalty employees in potential job

seekers.

The Problem:

The New Generation Young Employees with Different Needs and Thoughts.

According to our human resource department's investigation and summarization, our company's recruiting policies have not fully cope with the young applicants of new generation's needs and ideas, some high-quality talents gave up the available position in the recruitment process because of not satisfying with our policy, according to the information what we learned from some other channels, in the previous recruitment some tremendous potential young job seekers was missed with not up to our standards. Therefore I advise you to adjust our recruitment policy for our company adding more employees of loyalty, responsibility and high level.

Solution：

Recruitment Methods of Tracking Mode

Under the situation of a large increase in Internet applicant, mass resumes let recruiters difficult to identify who are talents the company really wanted, and in the interview process, both the supply side and the demand side are difficult to really understand each other, if only rely on short conversation and

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communication. So the chance of company hiring inappropriate staffs and miss ideal staffs is very big.

But the new social networks give us a new idea and approach to contact those potential applicants. Now almost all the students and graduate students have their own accounts in all kinds of social networking sites, they all put their information display on networks through microblogs and logs every minute, as long as we pay attention to these young people of continuous learning and continuous progress from the start, always pays attention to thoughts and ideas which they convey, I believe we can distinguish which is suitable for our company's talent.As the saying goes \people by abilities,\this work everyone in company can participate in, and we become friends with those energetic and creative young people online, then enter these young people’s homepages regularly, see these young people are focusing on what things, what are the life state they have and what their ideas and values are, so what is the equivalent to we have a backup talent pool, the company's recruitment department can most efficient to contact the company's potential employees. Meanwhile, we can also offer the virtual application in workplace type on social networking site or micro blogging web sites, attracting to those young professionals we can't through resume or interview to connect but these entertainment applications, we can identify those having the ability and ideas and keen young people through these applications users in the performance of virtual platform.

Identify the Behaviour of the Interview

Nowadays young people become more and more personality and having ideas, but a lot of job seekers are only child, so many people though full of individual characters, but they are not easy to get along with people, they might have difficulty to form a partnership with other strange applicants in a short time in collective form of the interview, so that will increase our difficulty in decision. In addition, when on the first interview our judgment about applicants inner ability will be affected, because of job seekers’ too self-centered performance and the expression of too cautious deliberately, but some behaviour in psychology are difficult to be painstakingly removed, so I suggest that we invite a professional psychological experts to make for us a set of behaviour and personality screening plan, it can help us to figure out whether true in a candidate's performance in the interview, as possible as to avoid missing those with solid professional knowledge stable potential employees because job seekers’ poor performance in with people experience and characters in recruitment stage.

Applicant's Housing Problems

Now China's house prices are more and more high, Chinese generation Y already impossible burden housing costs on its own, but more and more young people with hope into economy developed metropolis,

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having a stable living environment for a company employee's stability is important, but also the key measure factors of young applicants selecting work sites and lodge sites. Therefore I advise the company set up a housing reward mechanism, the company provides leasing relatively comfortable apartments for excellent employees, for those employees would not rent the company's apartments, we can provide them rent subsidies by the company, it can make excellent employees find relatively comfortable housing and distance are near. This mechanism can be divided into multi-layer, company offers different levels of policy according to employee's competence and position levels, this can produce incentive effect to young staffs.

In addition, we also consider to local young candidates, and part of them don’t live separately with their parents, perhaps because of economic condition, perhaps to take care of their parents, but the distance of their address and the company can be very far, job seekers who give up our company's also many for this reason, so I suggest company give fare subsidies to staff whose address is far, subsidies can be divided into two parts, one part is given to employees those with cars in order to encourage them to pick up their colleagues, another part is given to employees who need taxi.

The Employees' Rights and Consciousness

Now more and more young employees and job seekers began to emphasize individual rights, overtime payment and employee insurance are often conflicts focus of interes between enterprises and employees, I think that we should fully emphasize company’s security system for employees' medical, old-age, unemployment, accident harm or other insurance programs and overtime payment in the recruitment, it is in order to enhance the job seekers identity to company and young workers’ security feeling.

Young staffs pay more and more attention to the individual consciousness, so they don't like being reprimanded and bondage, and things sometimes happen because of the different opinions and challenge to bosses, so I suggest establishing opinion gathering team in young employees, it can boost their own opinions and ideas form comparatively perfect written reports, so these can facilitate to submit superior department to reference. This measure I think that will produce a great attraction to the young applicants, because they are eager to enter a company can listen to their voice.

Conclusion

In short, how to find suitable young workers of the company rapidly and efficient is an unavoidable issue, I proposed scheme and adjustment above is a long-term consideration, if you think that it is possible for these proposals to be implemented, we can set up a specialized research group which responsible for detail works. Please call me if you have any questions.

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APPENDIX:

There is a kind of argument, it says China's young generation is western, Chinese young generation using a variety of foreign products, contact from various kinds of foreign culture, so they are becoming as with westerners. But someone think that this only shows that China's young generation is becoming more and more modern, but cannot say they became more and more westernized, because Chinese youth’s core values have no changed. We now conducting a survey, your answers are right or wrong, as long as you can reflect your true ideas, it is the great help for us, thanks to you here.

The following questions are all single selection, please write your answer behind the question.

1、 Your gender？ 2、 Your age group？

A Male B Female A Post-1990 B 1990 and after 3、 Are you only-child？

A Yes B No

4、 What is your current degree？

A Junior high school B Senior high school C College student D Graduate 5、 Do you like to live with your parents？

A That is good. B It is not convenient. C It is indifferent. 6、 Do you think you are independent in life？

A Yes, I don't need my parents' suggestion. B I rely on my parents sometimes.

C I have no idea of myself, I listen to my parents.

7、 Do you will exhaust your all painstaking efforts for your career?

A Yes, that is my dream. B There is no rush in my work. C Just make efforts. 8、 What is your most happy desire？

A Parents are health for long time. B I will have glorious achievements. C My

children can be successful.

9、 Do your think important your friends are？

A Out of home relying on friends. B It is not much too important. C All are passing

clouds.

10、 Does your family have religion atmosphere？

A Strong B Just so so C No 11、 Do you believe in destiny？

A The destiny decides everything. B Combine with destiny and my efforts.C No

12、 Do you will think about your parents' opinion when you choose your spouse？

A Yes B Their opinions are not too conclusive. C No 13、 Do you have a strong clan concept？

A My relatives are important to me. B They are just my relatives. C I just concern

my own family.

14、 How you think that show yourself in social life？

A Show one's ability to the full extent. B Let nature take its course. C Remain

indifferent whether granted favours or subjected to humiliation.

15、 Please write your opinion of collectivism 16、 Please write your opinion of death sentence 17、 Please write your opinion of mutual noninterference

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Questionnaire Survey About Chinese Young

Generation’s Core Values

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