The importance of English in business negotiation

The importance of English in business negotiation

Abstract

With increasing economic development and international trade activities, international business negotiation is gradually increasing importance of business English has become increasingly evident in the context of the development of globalization. The increasing cross-border business activities Business English is also increasingly by people wide attention. As we all know, the international trade exchanges become more frequent, the breadth and depth of the exchange also continues to expand. Business negotiation is the most important commerce center link. However, due to players subject to negotiation values, ways of thinking, cultural differences and other restrictions resulting in their demeanor and negotiation methods vary. So negotiators should pay full attention to the impact of different national and cultural environment for negotiations. Things’ influence is often caused by both internal and external results, and in this paper the factors of both internal and external trade by analyzing the impact. Under the present situation after China's accession to the WTO, China made a number of foreign workers specific requirements.

Keywords

Business negotiations; Cross-cultural Strategy; economic development; the importance of English;

0. Introduction

In cross-cultural negotiations, the different geographical, ethnic, cultural differences will affect the thinking of those negotiations, the negotiation style and behavior, thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border business activities must understand and master the links between different cultures and differences. How to make and receive each other's condition is required for each business activity by a master of the art techniques.

Business negotiations, a special mode of interpersonal communication, necessarily means associated with different regions, different nationalities, different social culture. Cross-cultural negotiation appears. Before negotiations, we must know the impact of cultural differences. Only to face the goal to make a positive impact come true.

目录

The importance of English in business negotiation .......................................................................... 1 Abstract ............................................................................................................................................. 1 Keywords .......................................................................................................................................... 1 0.

Introduction ............................................................................................................................... 2

1. Concept of business negotiation.................................................................................................... 4

1.1 The definition of Business Negotiation ............................................................................... 4 1.2 Principles of Business Negotiation. .................................................................................... 4 1.3 Functions of Business Negotiation. ..................................................................................... 4 2. The role of English in different business negotiation stages. ........................................................ 6

2.1 In opening stage .................................................................................................................. 6 2.2 In quotation stage ................................................................................................................ 6 2.3 In negotiation stage ............................................................................................................. 7 2.4 In closing stage .................................................................................................................... 7 3. Qualities business negotiations personnel should possess ............................................................ 8

3.1 oral English ......................................................................................................................... 8 3.2 written English .................................................................................................................... 8 3.3 communicative strategies .................................................................................................... 9 4. Guides for college English teaching and studying ...................................................................... 10

4.1 Cultivating practical English skills ................................................................................... 10 4.2 Creating opportunities of practice ..................................................................................... 10 5. Conclusion .................................................................................................................................. 11 References ....................................................................................................................................... 12 Acknowledgements ......................................................................................................................... 13

1. Concept of business negotiation

1.1 The definition of Business Negotiation

Negotiations are important in business, personal relationships and conflict resolution. Some negotiations bring an end to conflicts, while other negotiations help parties strike deals in which both parties are satisfied. However, the art of negotiation often has to be learned. It refers to business negotiation that takes place between the interest groups from different countries or regions. It is an important activity frequently involved in foreign and other economic exchange, serving as a critical approach and method for these interest groups or individuals to confer together to reach an agreement or settle the issues of their interest conflicts.

1.2 Principles of Business Negotiation.

Business negotiation is the solution to reach an agreement or to solve the disagreement. It is also a process of exchanging， discussing and even arguing about the issue. Any party in the negotiation wants to cooperate with the other party to reach his purpose and try to win the most benefits as well. Therefore， it is necessary to adopt the appropriate language strategies. Among them， politeness strategies are most commonly used to contribute to a successful business negotiation. Politeness strategies can enhance the mutual trust and understanding among negotiators so as to increase the opportunities. This article attempts to highlight the politeness principles and analyze their application in business negotiation. The appropriate treatment to the threat of face in communication can retain both positive and negative aspects of the face， thus making the negotiation go on smoothly. 1.3 Functions of Business Negotiation.

Business negotiators interact not to have fun but to attain goals. As a matter of fact， not only in the business negotiation， but on every occasion when Business English

appears， there is a distinct feature distinguishing it from English the communication is for the business. Whether the language used is good or bad is determined by the final deal. Since the vagueness in English for business negotiation is not always bringing positive effects， a polished businessman should be capable of applying such strategies of being vague in his utterances appropriately according to different situations to achieve his negotiation goals.

2. The role of English in different business negotiation stages.

2.1 In opening stage

Business negotiation is a complex human activity, it plays an important role in economic interactions. This is also the exchange of information between the two parties. The important role of the English language in the beginning of the negotiations is very important. This is indeed worth learning how to get along with each other negotiating skills. To avoid deadlock or failure of the negotiations, interpersonal meditation is the most important factor, which should not escape from our eyes one.

Each negotiator's interests, the interests are different, we should seriously study analysis negotiators to grasp its purpose and practical interests lie mainly involved in the negotiations. This requires us to be fully prepared before the negotiations, clear each other's cultural background, interests, habits and work performance and the like. In addition, we should also be aware of competitors. In order to develop a reasonable plan, the use of correct English language skills. 2.2 In quotation stage

Product Name translation has important practical significance identity. That is the name translated exactly appropriate. Yet the source language name of artistic and commercial. Achieve widespread publicity and promotional purpose goods; and also has a wealth of theoretical significance, namely to broaden linguistic research space. Enrich the connotation of linguistics. But also to promote linguistic theory and practical application of organic combination . Only trying to figure out consumer psychology . Respect for national cultural habits, the right to use a variety of methods and techniques trademark translation. It will make the translation translated dominate in commercial war, promote consumption.

In short, in the face of price sensitive issue, it is important to communicate the English language in the negotiations.

2.3 In negotiation stage

In international business negotiations, the most difficult thing is the negotiators of different cultures, ways of thinking, customs, behavior, work understanding and recognition. So, for the negotiation of international business negotiations, we should pay attention to detail. Because the negotiation stage of the application in English, not only related to the negotiations, but to each other's customs, cultural differences and so careful and thorough study. Therefore, in order to negotiate famous Westerners, but also stressed the preparatory work of the negotiation stage to account for about a third of the time throughout the business negotiations, negotiations are particularly important as English.

We must not only understand each other's culture and customs background, more important is to find out about each other's innermost thoughts. . To do \find out about each other,\take a look at the West is how to evaluate the characteristics of the Chinese people to negotiate, in order to ponder how to deal with these characteristics Westerners, precise use of language. 2.4 In closing stage

People on the traditional concept of the idea of negotiating party talks must have made an absolute victory, the other absolute failure. In the negotiations, the negotiations are habitually in an effort to protect their own interests, while maintaining a firm stand, and therefore a compromise to get the weight becomes greater benefits. The number of such opportunities will not appear fewer parties. Applied English language role in the negotiations is even more important. Negotiations should strive to tap part of the same interests, and through the \bigger interests to work together. Blindly concerned about their own interests. Asks fully accept their point of view is not correct, it is unrealistic withered strong mutual cooperation, the possibility of huge profits and mutual assistance, to stimulate them to accept your comments and suggestions, based on their own interests agree on.

Cultural differences make English more important in business negotiations.

3. Qualities business negotiations personnel should possess

3.1 oral English

Negotiations are essentially ideas, wishes emotional communication process between people, it is an important social event. Negotiators should be good at dealing with different people, but also good at dealing with various social occasions. This requires that the negotiators should have strong writing skills and oral communication skills. Concise and accurate skills are basic skills negotiators.

Listen greatest weakness less inexperienced negotiators cannot patiently listen to each other speaking, they think that their task is to talk about their situation, he said he wanted to say and refute each other's objections. Thus, in the negotiations, they always thought the following words to say, do not pay attention to listen to the other side to speak, a lot of valuable information is lost this way. They mistakenly believe that good negotiators say much more because only grasp the initiative for negotiations. In fact, a successful negotiator has the more than 50 percent of the time to listen. They listen, while thinking, edge analysis, and continue to ask questions to each other, to ensure that they fully understand each other correctly. They listen carefully to every word the other said, and not only they think are important, or want to hear, therefore have a lot of valuable information, increasing the bargaining power. 3.2 written English

For negotiators have broad thinking and powerful writing is the basis of the judgment. We tend to use a lot of the other minutiae questions to pester you, but the main important issues or cover up, or deliberately confuse the front and rear, a causal relationship between things. As negotiators should have the ability to seize the main contradiction and the main aspects of things. Negotiators have open-minded, but are not limited to a certain thing or a certain aspect can be considered from many

problems. Analyzing accurate, timely decision-making, these capabilities is particularly important for the negotiators. Improve capacity in this regard must be good to listen to each other's views and take advantage of each other's intentions. Negotiations between the two sides can exchange views with each other. But some people quick-witted, impulsive and strong. Often the other half, then just say, he thought understand the meaning of each other, cannot wait to express their views, it also cannot get, misunderstanding each other, but to each other to provide some opportunity. In the ever-changing field of negotiations, without neglecting the subtle clues, you can master negotiators trends, seize the opportunity fleeting, courageous decision-making, in order to avoid missing an opportunity.

In general, the negotiations, drafted out of the agreement, the draft contract for the drafting of the party is always beneficial. Subtleties of the text lies in the effort to make the agreement, the contract shows that appear to be fair and reasonable, but if there are problems, to explain it completely not the case. 3.3 communicative strategies

Communication strategy is the attitude of the main bearings and show activity in the negotiations. Application of the language is even more important, in business negotiations in English also plays a vital role. Communication Strategies in the negotiation process in the behavior of negotiators, behavior and ways and means of controlling the process. Communication Strategies and deep cultural imprint. Culture is not only decided to negotiate a code of ethics, but also affects the behavior and thinking of negotiators character mode, so the negotiations with different cultural backgrounds form a very different style of negotiations.

Business negotiation is a science, which involves multiple disciplines. Linguistics is the most important part. Meanwhile, the English also in modern business part is very important. During the negotiations, the negotiators, ability, experience, quality mental state, and has a great influence results on the spot to play in the negotiation process. Business leaders must negotiate multi-angle training and

assessment of, you know,in business negotiations, English language skills is good or bad, it is the key to the success of the negotiations.

4. Guides for college English teaching and studying

4.1 Cultivating practical English skills

To promote training of students’ practical translation skills, the comprehensive analysis is adopted to focus on the definition, the structural model of the practical translation skills, as well as its application in the English translation teaching Finding application shows that the structural model of translation skills by actual knowledge, behavior of the system application. The priority should be given to the comprehensive and integrated development system for train practical translation skills. The priority should be given to the integrated dev.

As the saying goes, Rome was not built in a day.In order to improve students' English language skills in a very short time .It is impossible to have an immediate magical effect. It requires a process step by step, from easy to difficult. We have to do as much as possible combined practice useful skills. Ability to vocational secretary practice-oriented teaching is an effective teaching model, to train students to meet the market and business needs.

4.2 Creating opportunities of practice

With the development of the times, students’ practical ability is particularly important, practical ability training in higher vocational education plays an important role. To arrange for students to practice activities, the student must reflect the content of the actual capacity of the culture. .In the process of cultivating students' practical ability, teachers' practical teaching ability, the importance of students play an important role. In order to protect students' practical abilities culture, the need to achieve through practice and the training of students' practical ability to display mainly through vocational qualifications.

Practicing is the study of comprehensive skills. Ultimate end of college English teaching is the cultivation of students' oral and written communicative abilities. Practicing accounts for the biggest proportion of college English teaching and makes up most of marks in Band B English Examination of Applied Abilities. In this highly informative and economic integration era, heightening students' practicing ability from business negotiation means upgrading their comprehensive quality. The skills mentioned in this paper are helpful to students at preliminary stage.

5. Conclusion

People in the English language used in business activities. Its meaning is very clear, before China has not joined the WTO, business English is known as Business English, content is relatively simple, extension is also smaller, but with the rapid advance of global economic integration, the establishment of China's market economy status, Modern business English has been given a new concept. Business English position in business negotiations is more important. To take full advantage of the locale, language should be targeted. Language environment is an important background factor expression and understanding of language, it restricts the impact of the effect of language and expression. See people that were so, hell that nonsense. Is generally used to describe a person sleek, will speak, what kind of occasion to say what kind of words, which is eight Fengyuan social means. Mother of business negotiations plainly, both sides are able to get the maximum etiquette ran just awakened. The atmosphere is tense and sensitive inevitable. In such a special atmosphere both sides want to negotiate successfully, we need tens, pleasant man negotiating environment.

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Acknowledgements

Four years of studying and life is beginning to draw a full stop. And in my life is just a comma, I will face the beginning of a new journey. This research and the thesis is completed under the guidance of the kindness of my tutor XX. A great man, a celebrity is a great man, but I want to give my respect to an ordinary person, my mentor, XX. Maybe I am not your best student, but you are my most respected teacher. You are so rigorous scholarship, knowledgeable, wide field of vision, profound thoughts, your heart for me to create a good academic atmosphere, let me the more rigorous.

The same time, I would like to thank the students who completed the graduation thesis group. If you do not have the support and love, I cannot solve these difficulties and doubts, and ultimately will allow the smooth completion of this article. So far the surfaced on the occasion, my mood to keep calm, starting from the selection of subjects to the smooth reply, there are numerous honorable teachers, friends gave me a lot of help. Here, please accept my sincere thanks!

Finally, once again to express my heartfelt thanks to those who in the process of the completion of the paper help me.

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