上海市八校2016届高三3月联合测试考试试题附答案 doc

上海市八校2016届高三3月联合测试考试

试题附答案.doc

?? The biggest safety threat facing airlines today may not be a man with a gun but the man with the portable computer in business class. In the last 25 years, pilots have reported well over 200 incidents that (25) __________ have been caused by electromagnetic interference. Unclear (26)______________ the source of this interference remains, increasingly, experts have found out that portable electronic devices such as portable computers,

radio

and

mobile

telephones

are

(27)_____________(blame).

?? RTCA, an organization which advises aviation industry, has suggested that all airlines ban such devices from (28) _____________(use) during “key” stages of flight, particularly take-off

and

landing.

Some

experts

have

gone

(29)______________ (far), calling for a total ban during all flights. Nowadays, rules on using these devices are left up to airlines. And although some airlines ban passengers from using such equipment during take-off and landing, most are not willing to enforce a total

?? ?? ban, if many passengers want to work during flights. ?? The difficulty is understanding (30)_____________ electromagnetic fields might affect an aircraft’s computers. Experts know that the portable devices give off radiation, each (31) ______________(affect) those wavelengths which aircrafts use for communication. But, because they have not been able to reproduce these effects in a laboratory, they have no way of knowing whether the interference might be dangerous or not. . ?? The fact that aircraft may be in trouble because of the interference raises the risk (32)____________some people may use radio systems in order to damage navigation(导航) equipment. As worrying, though, is the passenger who can’t hear the instructions to turn off his radio because the music’s too loud.

?? 25. could / may / might 26. as 27. to blame 28. being used 29. further 30. how ?? 31. affecting 32. that ?? The 45-year

?? ?? -old “distinguished technologist” Christian Belady for Hewlett-packard Co.(HP) teaches the art of innovation to HP

employees around the country. He (33) _____________(pay) to inspire people. Last year, HP produced 1797 patents, (34) ________ _________ eight bore Belady’s name. In the last six years, he has come up with more than 100 inventions to make computing hardware more powerful and energy-efficient. “But that number is unimportant (35)_____________I have infected (36)_____________with the passion for learning and innovation,” says Belady at HP’s international center for Supercomputing research and development next to the University of Texas at Dallas.

?? He has been called a deviant(不正常的人), which he considers a high praise. “Innovation is deviation. If you don’t create an environment where people can deviate from (37) _____________(define) processes, they can’t innovate.” ?? As a father, he always says (38) _________two of his children are taught through the power of im

?? ?? aginative play. His 4-year-old son and 7-year-old daughter can’t watch more than one hour of TV each day and must play outside for an hour --even when it’s raining. (39)__________ ___________ the formal areas, the family house is always in a state of mess with the kids’ projects.

?? As an innovator, he always emphasizes that the most powerful tool in innovation is a one-word question. “Why?” (40) _____________when we question basic assumptions of what we think of as normal, we find the opportunities.

?? 33. is paid 34. of which 35. unless 36. others 37. defined 38. the 39. Except for/ Apart from 40.

?? A. equal B. double C. subject D. deal E. remarkably ?? F. supposedly G. draw H. assume I. exploit J. arithmetic K. fox ?? When

?? ?? retailers want to tempt customers to buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing something.

?? A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are useless at __41__.

?? Consumers often struggle to realize, for example, that a

50% increase in quantity is the same as a 33% discount in price. They overwhelmingly __42__ the former is better value. In an experiment the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.

?? This numerical blind spot remains even when the __43__ clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr

?? ?? . Rao offered two options of loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition but the __44__ clever students viewed them as equivalent.

?? Studies have shown other ways in which retailers can __45__consumers’ innumeracy. One is to confuse them with __46__ discounting. People are more likely to see a bargain in a product that has been reduced by 20%, and then by an additional 25%, than one which has been __47__ to an equivalent, one-off, 40% reduction.

?? Marketing types can __48__ lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more convincing to talk about the number of extra

miles per gallon it does, rather than the equivalent percentage fall in fuel consumption.

?? There may be lessons for regulators, too. Even well-educated shoppers are easy to __49__. Sending everyone back to school for maths refresher-courses seems out of the question. But more __50__display

?? ?? ed unit prices in shops and advertisements would be a great help.

?? History has not yet __51__ what we will definitively call the postmillennial cohort (2000年后出生的人) that now __52__ more than 60 million people in the U. S. These kids and __53__ with no concept of life __54__ the Internet have so far been called the App Generation and Generation Z. They’ve been referred to as Homelanders, having grown up under the ghost of terrorism. They’ve also been __55__ the plurals, for their historic diversity, as well as the Founders, at least by MTV. ?? Whatever we __56__ naming them, marketers and academics are turning their attention to this group, which has billions in __57__ and is already shaping the culture. This generation is growing up “totally and utterly connected,” says California State University psychologist Larry Rosen. Experts

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