Marketing Research of Payment Methods in South-east Asia

Marketing Research of Payment Metho

Indonesia

Population252,812,245

Netizens78,000,000

Online shopping habit

Recently, a global e-commerce survey report made by inter

that with the increasing number of internet devide, it is convenient for Indonesians shop on-line. Onlin shopping boom is set off. Among them, the tourist industry is the main target that consumers shop on-line. Theater, exhibitions and other ticketing service are their favorite online shopping products.

Since 2010, Indonesia has made a great achievement in internet development. About one-third of th population in large cities has already involved in Internet in recent years. About 55% of consumers plan purchase airline tickets online. 46% of them plan to book hotel suites and travel schedule on Internet. 4 plan to buy books online. 37% plan to buy clothing or other decorative accessories and footwear.

Online Payment Method

Malaysia

Population29,948,000

Netizens20,065,160

Online Shopping Habit

Currently, consumers can shop online in Malaysia with bank

online retail business occupies less than 1% of the total domestic retail, but the country has been considered one of the world's top 30 most potential e-commerce market.

In the field of mobile terminals, due to the popularity of the Internet and the expansion of mobile sma phones, the rapid spread of mobile commerce business is getting hot in Malaysia market. In addition, cross-border online shopping is a major trend as well. The main destination for cross-border purchase consumers are the United States, China and the EU. In the vision of electricity supplier, the most popula website are Amazon of the United States, China's Alibaba and British ASOS.

Online Payment Method

Philippines

Population100,096,496

Netizens37,035,703

Online shopping Habit

Although the Philippines is the most active country in search

region, only 34% of consumers choose to buy online in the end. Filipinos doubled the percentage on consuming food and beverages online in the last two years from 15% from 30%.

Online Payment Method

Thailand

Population67,010,000

Netizens19,365,890

Online shopping Habit

According to Nielsen's survey, Thailand online shopping mark

Online shopping population increased to 2.5 million. Each of them spent 13,181 baht. 41% of the amou of consumption is by the local shopping sites and the remaining 59% of is in foreign websites. The reas why they choose online shopping is mainly due to cheaper price.

Online Payment Method

Vietnam

Population

89,710,000

Netizens 39,382,690

Online Payment Method Online shopping population increased to 2.5 million. Each of them spent 13,181 baht. 41% of the amou of consumption is by the local shopping sites and the remaining 59% of is in foreign websites. The reas why they choose online shopping is mainly due to cheaper price.

Online shopping Habit

By 2015, e-commerce in Vietnam will reach about $ 4 billion

technology Bureau statistics, the value of average person shopping online is $ 120 last year. Online shopping: fashion product - beauty products (62%), electrical appliances (35%), furniture (32%), airline tickets (25%), and other products.

According to the results of the study from 781 people in Hanoi and Ho Chi Minh City, 57% of them are

online shoppers.

Summary

According to the research, although the number of internet

east Asia is still a market with a huge potential.

1. Credit card is not popular in some countries

In Indonesia and Vietnam, people prefer bank transfer or cash on delivery rather than using credit card online shopping. Therefore, credit card is not popular in both countries. It is the reason why people from both countries choose shopping at physical store in person in instead of online.

2. Market with potential

South East Asia is home to the world's second fastest growing B2C E-Commerce market, Indonesia, and the country with the highest Internet growth rate in recent years, the Philippines. Another market, Singapore, boasts one of the most developed infrastructures for online retail. Malaysia ranks among the top thirty emerging B2C E-Commerce markets, while Thailand and Vietnam show high growth potentia mobile commerce, with expanding smart phone penetration and increasing mobile shopper penetration The highest B2C E-Commerce growth rate in South East Asia is in Indonesia. The fourth most populous country in the world, Indonesia has a relatively low penetration of Internet users, below 30% in 2013. However, by 2016 the number of Internet users is projected to top 100 million, with online shopper penetration also increasing. Shopping via mobile browsers and retail apps is also on the rise, with some

Methods in South-east Asia

international research institutions Nelson revealed de, it is convenient for Indonesians shop on-line. Online st industry is the main target that consumers shop on-ce are their favorite online shopping products.

ement in internet development. About one-third of the Internet in recent years. About 55% of consumers plan to to book hotel suites and travel schedule on Internet. 40% ng or other decorative accessories and footwear.

bank cards and other means. Although Malaysia's e total domestic retail, but the country has been

tial e-commerce market.

ularity of the Internet and the expansion of mobile smart usiness is getting hot in Malaysia market. In addition,

well. The main destination for cross-border purchase EU. In the vision of electricity supplier, the most popular Alibaba and British ASOS.

earching product online among Asia-Pacific

line in the end. Filipinos doubled the percentage on

two years from 15% from 30%.

market has increased to 14.7 billion baht in 2010. ion. Each of them spent 13,181 baht. 41% of the amount d the remaining 59% of is in foreign websites. The reason o cheaper price.

ion. Each of them spent 13,181 baht. 41% of the amount d the remaining 59% of is in foreign websites. The reason o cheaper price.

illion. According to e-commerce and information e person shopping online is $ 120 last year. Online %), electrical appliances (35%), furniture (32%), airline eople in Hanoi and Ho Chi Minh City, 57% of them are

rnet users is increasing. Online shopping in south-nsfer or cash on delivery rather than using credit card in pular in both countries. It is the reason why people from e in person in instead of online.

stest growing B2C E-Commerce market, Indonesia, and

in recent years, the Philippines. Another market, rastructures for online retail. Malaysia ranks among the hile Thailand and Vietnam show high growth potential for penetration and increasing mobile shopper penetration. th East Asia is in Indonesia. The fourth most populous

w penetration of Internet users, below 30% in 2013.

s projected to top 100 million, with online shopper

browsers and retail apps is also on the rise, with some

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