国家开放大学《商务英语(3)》形成性考核册参考资料

最新国家开放大学《商务英语(3)》形成性考核册参考资料

一、交际用语 (共计 10 分，每小题 2 分)

1-5 题:阅读下面的小对话，选择恰当的答语。

1. - Morning Maggie. Could you talk briefly about your career development?(答案B)

A. Good morning, Mr. Marx. I’m going to do a brief about my latest work andperformance. B. Sure, Mr. Marx. Thanks for giving me this opportunity. I started as a clerk in thiscompany ... C. Sorry, Mr. Marx, but I don’t like my boss at all I think he is too serious andcritical 2. - Kathy, I’d like you to meet Maggie Jacobs.- . Maggie. You’re doing a great job.(答案C) A. I’m pleased to meet you B. It’s great to see you again C. I' m happy to meet you too 3. 一 Good morning. ,- Good morning! I need a check to send to my publisher in New York.(答案A)

A. What can I do for you, Madam B. What do you want to buy, MadamC. Why do you come here, Madam

4.What are they , , . -- It’s a secret. But I’11 give you some hints, anyway.(答案B) A. Is it a secret B. Can I have an idea about them C . Why do you keep it a secret 5. - But , by SWOT?一 It stands for strengths, weaknesses, opportunities and threats.(答案C) A. what do you meanB. how do you know C. what is your meaning 二、词汇语法( 共计 30 分，每小题 2 分)

6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项

6. You are the right person for the job that your application theadvertisement.(答案C) A. relates??? with??? B. relates? ??for? C. relates??? to

7. I was devising sales strategies and targets for the West Region(答案B) A. responsible with B. responsible for C. responsible in 8. I led and a sales team of 20 people.(答案B) B. motivated C. movedA. suggested

9. When talking to people within your company don’t speak your language, you may have to use English.(答案A) A. who B. which C. whose

10. If you’re ready, we can go to meet some of our key .(答案C) A. personal B. personnel C. person

11. Finally, they return the to the people who bought shares in the company.(答案C) A. cost B. price C. profits

12. I didn’t know you a previous supplier.(答案A) A. were B. be C. are

13. What we do if the company cut down on ads?(答案C) A. could B. will C. shall

14. The only thing I have is this bill the publisher’s name and address(答案A) A. with?? ?on B. by???in C. in-??on

15. I’ll the exchange rate and service charge and then type up the check for you.(答案B) A. make up B. figure out C. carry out

16. Additionally, make sure that your password is long enough to easily beinghacked.(答案A) A. prevent your account from B. provide your account with C. do away with 17. Most banks have a section you set up payees.(答案C) A. that B. which C. in which

18. Businesses can use free samples to build rapport and customersproducts or services. A. engage in B. engage?? ?to C. engage???for-

19. Moreover, reservations by credit card four weeks guarantee availability ofthe room size required.

A. in advance B. at advance C. on advance

20. your price be competitive and date of shipment acceptable, we intend to place a large order with you.

A. If B. Should C. If should 三、阅读理解(共 40 分，每小题 4 分)

21-25 题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F” Passage 1

Headhunters or executive search firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position, it may use the services of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertising, selecting and interviewing suitable applicant. In some cases, the search firm may already have a list of people with the appropriate skills for the job. If this is not the case, then it may act as a consultant, advising or even organizing tests and simulations to evaluate candidates' behavior in order to select the most competent person for the job.

( T )21. The passage mainly talks about the increased business of headhunters.

( T )22. Companies may use the services of an executive search firm to recruit new employees. ( F )23. Employers prefer to use the headhunters because the services are cheap. ( T )24. Search firms often have their own talent pool or human resource ban

( T ) 25. Headhunters also provide services like advertisement and candidate evaluation. 26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates( 共鸣)with your potential clients. However, you should think more about how to develop a

marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.

Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can

deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.

Embrace user-generated content. According to a survey of 839 millennia’s (千万富翁)， they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.

Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.

Let customers interact. No matter the product or service you’re offering, your

customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small? business owners to each other and helpful resources through its open forum. 26. This article mainly talks about .(答案A)

A. some marketing strategies B. your potential clients C. communicative skills 27. You are suggested in the second paragraph to .(答案B)

A. fight against your opponent B. find allies with someone else C. always focus on yourself

28. To embrace user-generated content does good at .(答案C)

A. making friends with strangers B. choosing capable employees C. Carrying out advertisement

29. Which of the following is NOT a way of helping customers solve a problem?(答案C) A. creating how-to-content B. listening to customers C. having dinner with customers 30. AMC created an online tool so that .(答案A)

A. one can write down what he imagines B. your dreams and thoughts will come true C. they can gather information from customers 31 题:根据写作要求，写出一篇作文。

31. You are Susan. Your company will hold an opening ceremony for a new factory. You are asked to write an invitation letter to David, an important client of your company. The following information should he included:the reasons to invite him; the time for the event;the place for the event;early reply expected. Dear David:

It would give us great pleasure to have your presence at the opening ceremony for a new fac

tory. scheduled for 2017.11.20, at the factory.

Your presence would contribute greatly to the success of the ceremony. please let me know as soon as possible if you can come.

Your sincerely lizixian

一、交际用语 (共计 10 分，每小题 2 分)

1-5 题:朗读下面的小对话，选择恰当的答语。

1. 一 Hello! ?- Hello, this is Michael from Tianjin Vanguard Trading Inc.(答案C) A. Who are you? B. What are you? C. Who is that?

2. - Does modern logistics mean transportation and delivery?- Modern logistics is more about effective and efficient flow of materialsand information.(答案C)

A. Yes, you’re right B. No, it’s not the whole story C. No, you' re wrong 3. 一 ,- Yes, I will try my best.(答案B)

A. Do you know about business tax B. Can you give me a brief introduction about business tax

C. What do you think about business tax

4. - ,一 It includes merchandise, packaging and shipping, duty if required, any taxes and insurance. (答案B)

A. Could I get an estimate before placing an order B. What does the estimate include C. How many would you like to order 5. - What about the commission?(答案C)

A. Of course, I’d give you our lowest quotation

B. I’m afraid you have to tell me how large your order is going to be C. It’s a general practice everywhere else 二、词汇语法( 共计 30 分，每小题 2 分)

6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. We will an order with your company for digital cameras.(答案C) A. reserve B. book C. place

7. Products are graded according to size and _.(答案A) A. quality B. quantity C. qualification

8. You have made your clients too long in the office.(答案C) A. wait B. to wait C. waited

9. The price of commodities on many factors like quality, demand, supply, etc.(答案C) A. is basing B. has based C. is based

10. Having been working in logistics for 3 years, he is more than he used to be.(答案C) A. proud B. brave C. confident

11. In short, without information, a manager can only make blindly.(答案B) A. managements B. decisions C. agendas

12. You can get the goods to your door so quickly nowadays.(答案C) A. deliver B. delivering C. delivered

13. That is the reason we’ve lost so many customers.(答案A) A. why B. that C. which

14. According to law, taxable services refer to transportation， finance, insurance and the like.(答案C)

A. operation B. construction C. introduction

15. It does in the of transfer of intangible assets or immovable property.(答案C) A. circumstances B. operation C. case

16. If the case reaches the criminal limit, the taxpayer my be accused criminalresponsibilities.(答案C)

A. at B. on C. of

17. you have said is very important to us.(答案A) A. What B. That C. Whose

18. The payment is made by an irrevocable letter of credit in our favor.(答案C) A. light B. bright C. sight

19. After having seen the and samples, Jenny makes the specific inquiry.(答案B) A. category B. catalogue C. calculation

20. International trade gives consumers and countries the opportunity to goods andservices not available in their own countries.(答案A)

A. expose to B. be exposing to C. be exposed to 三、阅读理解(共计 40 分，每小题 4 分)

21-25 题:阅读下面的句子，根据文章内容进行判断，正确写“T”错误写“F” Passage 1

There are eight traditional functions of marketing:

( 1 ) Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.

( 2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.

( 3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.

( 4 ) Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.

( 5 ) Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.

( 6 ) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.

( 7 ) Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.

( 8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk. ( T ) 21. It is very important to understand buyers’ behavior. ( T ) 22. Marketers usually use different selling methods. ( F ) 23. Marketers ignore transporting costs and services.

( T ) 24. Both transporting and storing are the aspects of the physical distribution of products. ( T ) 25. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.

26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2

The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How do you know if your office culture is helping, or hurting, your employees, and as a result your bottom line? Designing a thoughtful(周到的)office culture

is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive (和谐一致的) office culture starts at the top and is built with intention. Face book’s founder projects a laid -back vibe (氛围). That sets the tone for his $200 billion company,

Where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a young team that closely mirrors his target market, positioning Face book are especially designed for their wants and needs.

Strict dress code or early start time may seem like an easy way to build professionalism (职业化)in your workplace, but is there a good reason for it? Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example, at Culture Studio, a T -shirt design and printing company, you’d better believe there’s no place for ties. Employees are

encouraged to dress down in their brand’s merchandise or their competitors’(

Leadership shouldn’t abandon culture development there. Good employees tend to be goal?

oriented over-achievers, so put your budget on that with team -building activities, contests, and incentives for the best. Think critically about the ideal employees for your team, what makes the tick, and how you can support them, within and outside of their role in the company’s goals.

Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly, every hiring decision is made with the company’ s vision in mind: a creative and young team of approachable (伸手可及的) guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age.

26. What is the main topic of this article?(答案B)

A. How to write business emails and memos. B. How to design a thoughtful office culture. C. How to set rules for employees to follow. 27. The example of Facebook is to show .(答案A)

A. one should built a cohesive office culture on purpose B. how you can use Q and A sessions from your staff C. office culture must reflect your own wants and needs

28. It is suggested that one should in the third paragraph.(答案C) A. set the tone for one’s company

B. drop strict dress code or early start time C. back up office rules with reason 29. What does “put your budget on that” means in the fourth paragraph , .(答案C)

A. To withdraw the money. B. To pay more attention to it. C. To invest money and efforts.

30. Mabbly is targeted in .(答案A)

A. helping clients to understand the PR world B. attracting as many investments as possible C. making a link between selling and buying 31 题:根据写作要求，写出一篇作文。

31. Suppose you are Simon. You purchased a Sony digital camera from Amazon.com and found that there were scratches on the screen. You are writing to complain about it.

Hello, customer service. I'm Simon. A few days ago, after buying Sony digital camera in Amazon, the screen was scratched after receiving it. It can be an old camera, or damaged in transit. I asked for a brand-new camera, and I paid back the shipping costs. Thank you.

Professor Li

一、交际用语 (共计 10 分，每小题 2 分) 1-5 题:阅读下面的小对话，选择恰当的答语。 1. 一 Can you show me the schedule?- .(答案C)

A. Don’t worry. I can help you with that B. You won’t miss the plane

C. Sure, a tight schedule as usual

2. - What can I do for you, Madam?- 500yuan in cash to my son in Beijing University.(答案B) A. You’d better remit B. I'd like to remit C. I'd rather remit

3. - You are right. How do you analyze our weaknesses?一 we put less emphasis on the overall design.(答案A) A. I’m afraid B. I tell you C. I see

4. - I think a bus stop advertisement is a very wise chance to promote our products.- .(答案B) A. Our products are popular. B. You said it. C. I don’t like advertisement.

5. 一 Hello, this is Steven Smith. Nice to hear your voice again.Hi, Mr. Smith. the coverage of your freight forwarding business? -(答案A)

A. Do you know B. Please tell me C. I would like to know about . 二、词汇语法( 共计 30 分，每小题2 分)

6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. Good manners may be varied cultural backgrounds.(答案C) A. since B. because C. due to

7. a vacation is always a good way to get relaxation and refreshment.(答案C) A. Take B. Took C. Taking

8. The following hints may help you stay energized, or at least until you can make the time for rest.(答案A)

A. get you going B. get you go C. get you went

9. Junior Achievement has different stages in its development.(答案A) A. gone through B. got through C. got over

10. Your T-shirts found a ready market in the eastern part of our country 2014.(答案B) A. on B. in C. at

11. In order to make proper reservations, will you send your acceptance to the attention ofProfessor Chen a week before that day?(答案C) A. no later then B. no late than C. no later than

12. The bank grand door faces south is Bank of China.(答案B) A. that B. which C. whose

13. So I have a number of other up my sleeve, as well.(答案A) A. tricks B. strict C. trace

14. I plan to use the media mix to reach our .(答案A) A. target market B. free market C. stock market 15. We usually keep a large supply stock. ((答案B)) A. at B. on C. in

16. With the rapid economic growth in China, the logistics industry is greatly(答案A) A. expanding B. exploring C. exploding

17. The manager asked me I could finish my work before the weekend.(答案B) A. what B. whether C. which

18. It means you can online with us.(答案A) A. transact B. transport C. translate

19. Does that include the turnover in advance?(答案B) A. to receive B. received C. receiving

20. All the prices on the list are subject our final confirmation.(答案A) A. to B. at C. on

三、阅读理解(共计 40 分，每小题 4 分)

21-25 题:阅读下面的句子，根据文章内窑进行判断，正确写“T”错误写“F” Passage 1

Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.

( 1 )Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.

( 2 )Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.

( 3 )Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they’re dueimproves your company’s cash flow.

( 4 )Avoiding book -keeping tasks: Not recording and posting transactions regularly leaves you with a mountain of book-keeping to deal with in the end.

( 5 )Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.

( 6 )Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.

( 7 )Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.

( F ) 21. Accounting mistakes cannot be avoided.

( T ) 22. With a lot of credit sales, your company may have no cash at hand. ( T ) 23. It is recommended not to pay bills too soon.

( F ) 24. Business money and personal money can be mixed up. ( T ) 25. Try your best to know your costs before you set produ

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